Post by account_disabled on Mar 12, 2024 3:32:12 GMT -5
Excessive protectionism towards your business or the attempt to retain the people in your circle by all possible means often causes customers or those who initially trusted you to turn away. People appreciate helpful companies and people from whom they can derive benefits, information and stimulation, but they hate feeling tied down or prevented from moving and experimenting. An example of what I'm talking about happened in 1997 , when two Stanford students, Larry Page and Sergey Brin met the CEO of Excite, George Bell . Excite was a widely used search engine at the time . To simplify you have to remove, and to remove you have to know what to remove, as the sculptor does when with blows of the chisel he removes from the stone mass all that material that is in addition to the sculpture he wants to make. Theoretically every stone mass can have a beautiful sculpture inside it, how do you know where to stop when removing it, without ruining the sculpture?
Bell's platform was a "portal" that contained a lot of information, curated by a Canada Phone Number large editorial team, but suffered from the lack of a reliable search engine. The story, in hindsight, is very funny: “Bell was taken into a room with Page and Brin. The daring Stanford students opened two windows, each displaying their respective search engines. They searched for the word “Internet” . The result? Those who later became the founders of Google destroyed Excite. Excite's search results showed spam pages where the word "internet" was repeatedly inserted, while Page and Brin's prototype search results showed relevant web pages that explained how to use browsers." What happened next is pretty amazing.
Bell, angered by the results of the comparison, exclaimed: “It's too effective. People will find what they want and leave the portal . " Causing the deal of a lifetime that would have brought huge success to Excite to vanish. The fear of his users leaving and senseless protectionism was his doom. Today you can serve your customers by providing quality services and products, or help them turn to your best competitor. In both cases you will get people who will have a single point of contact when needed in the future. Your client appreciates the intellectual honesty and selfless help you are giving him; It's not about seeing customers flee, it's about making them feel safe. Those who feel they are the object of attention, benevolence and nourished with precious information will never abandon those who are able to provide it to them.
Bell's platform was a "portal" that contained a lot of information, curated by a Canada Phone Number large editorial team, but suffered from the lack of a reliable search engine. The story, in hindsight, is very funny: “Bell was taken into a room with Page and Brin. The daring Stanford students opened two windows, each displaying their respective search engines. They searched for the word “Internet” . The result? Those who later became the founders of Google destroyed Excite. Excite's search results showed spam pages where the word "internet" was repeatedly inserted, while Page and Brin's prototype search results showed relevant web pages that explained how to use browsers." What happened next is pretty amazing.
Bell, angered by the results of the comparison, exclaimed: “It's too effective. People will find what they want and leave the portal . " Causing the deal of a lifetime that would have brought huge success to Excite to vanish. The fear of his users leaving and senseless protectionism was his doom. Today you can serve your customers by providing quality services and products, or help them turn to your best competitor. In both cases you will get people who will have a single point of contact when needed in the future. Your client appreciates the intellectual honesty and selfless help you are giving him; It's not about seeing customers flee, it's about making them feel safe. Those who feel they are the object of attention, benevolence and nourished with precious information will never abandon those who are able to provide it to them.